World’s leading expert on Decision-making and Organizational Behavior. Stanford Professor, Chip has Co-Authored with his brother Dan Heath Four New York Times and Wall Street Journal Bestsellers with 3M+ Copies Sold: “Made to Stick”, “Decisive”, “Switch”, and “Power of Moments”.

Chip Heath’s research delves deep into the fabric of human decision-making, exploring the dynamics of successful ideas in the social marketplace and illuminating the pathways to crafting messages that resonate and endure.

He has helped over 560 startups crystallize their strategy and mission and has been an IDEO fellow and an advisor for Google X.

In his talk Chip will share why 40% of the moments we remember occur at the very beginning of our new experiences and how corporations can leverage that to make such moments exceptionally powerful. Don’t miss out on this extraordinary opportunity to learn from one of the most successful business authors of all time

Read more at www.heathbrothers.com